In Miami, where beauty trends originate and become globally iconic, The Lash Lounge has carved a unique niche for itself. Its rapid growth and expansion can be attributed to its strategic partnership with the Miami Franchise Group. At the helm of the Miami Franchise Group are key figures Edwin Miranda, his wife, Richelly Perez, and their close confidant and company President, Brenda Nelson. As a result of this dynamic trio, Miami’s Lash Lounge salons have consistently topped the charts, ranking among the nation’s best for new clients and members month after month.
“Since 2020, Edwin and his team have taken the Miami market by storm, opening and growing faster than we ever dreamed. With The Lash Lounge locations in Dadeland and West Kendall, the MFG team has broken records and continued to grow. As the CEO of The Lash Lounge, I cannot express how proud we are of this incredible Miami team. We can’t wait to see what the next few years hold as we expect them to keep opening up along the South Florida coast,” notes Meg Roberts, CEO of The Lash Lounge
While The Lash Lounge was already an established brand renowned for its superior services, the alliance with Miami Franchise Group was the catalyst that catapulted its growth in Miami. But is there a secret behind their popularity?
The answer lies in The Lash Lounge’s unique attributes. “Our business prides itself on offering unparalleled quality and experience,” Edwin shared. In fact, its mission is to provide superb service every single time someone visits them. The premier membership-based lash extensions brand is distinguished by its meticulous lash application techniques, carried out by expert lash stylists. The result? Making a customer’s vision come to life. Add a serene, inviting atmosphere to this, and it’s clear why The Lash Lounge is Miami women’s top choice.
Their memberships are compelling, as well. Starting at a modest $99 per month, memberships offer enticing benefits like two refills, 10% discounts on additional services, retail, and permanent makeup. Whether a client wants classic elegance, a hybrid look, or voluminous glamour, The Lash Lounge has a membership tier to cater to every preference.
And, lash lovers, there’s reason to celebrate. The Lash Lounge’s vision to expand in Miami is ambitious. Currently, Miami’s beauty aficionados can visit them at Dadeland, West Kendall, and Coral Gables. “By year’s end, we’ll be welcoming guests to our Doral location,” Perez announced. And as for 2024? “Brickell, prepare to be dazzled!” Nelson exclaimed. Their vision extends even further, with plans and discussions to bring the total number of The Lash Lounge locations to an impressive ten by 2029.
Nothing validates the extraordinary Lash Lounge experience like the rave reviews from customers across Miami. In fact, The Lash Lounge’s salons have earned over 2,000 glowing reviews, boasting an impressive average Google review ranking of 4.9 stars, with one salon even achieving a stellar 5-star ranking. A recent client exclaimed, “From the ambiance to the expertise, every visit to The Lash Lounge feels like a luxury retreat!”
Reflecting on their journey and vision, Nelson remarked, “We’ve always believed in the transformative power of beauty. Our dream is not just to beautify Miami one lash at a time, but to build lasting relationships, one satisfied client at a time.”
Looking to the future, the ambitions of Miami Franchise Group and The Lash Lounge appear limitless. Their target? “To celebrate 1,000 members in Miami by the end of 2023,” Miranda states confidently. With their shared vision and relentless commitment to excellence, The Lash Lounge, in collaboration with the Miami Franchise Group, is not just transforming lashes—it’s redefining Miami’s beauty landscape.